The Pennsylvania Academy of the Fine Arts (PAFA) is a national leader in fine arts education that brings together artists and the public through exceptional teaching programs, a world-class collection of American art, major exhibitions, and widely accessible public programs.
PAFA’s museum is internationally known for its collections of 19th- and 20th-century American paintings, sculptures, and works on paper.
The school holds a position of national prestige, with cutting-edge studio and classroom facilities, private studios for students, a historic cast collection, and the opportunity for students to exhibit in a world-class museum.
Their existing site was outdated, hard to navigate and especially hard to update. NetReach was tasked with designing a new site that combined sites for both the museum and the school that had a more modern and fresh look and was easy for visitors to find what they were looking for.
My role was to design the new site and implement using the cmScribe CMS. This allowed us to build several highly customized features, including a section for viewing their vast collection of artwork, an events calendar that showcased events from both the museum and school and an online presence for their shop, called Portfolio, where visitors can purchase prints and other merchandise.